The biggest challenge I have in marketing BasketCases is reaching the basketball parents, coaches and officials who think this book does not apply to them. Nothing lathers me up more.
I can’t promise that everyone will enjoy reading BasketCases, even though all the feedback I have received has been 100 percent positive. What I can promise is that this book could not be any more relevant to parents, coaches and officials at all levels of youth basketball from the first organized games in third grade through high school varsity. As KARE -11 sports anchor and youth basketball coach/parent Randy Shaver says on the back cover of BasketCases: “It will change the way how you watch the game, and in some cases, that’s a good thing.”
Any basketball coach, parent or official who doesn’t think this book applies to them is mistaken. Everyone who participates in basketball can learn from, and the vast majority will enjoy BasketCases. The perception that “I’m not the BasketCase he is writing about” is a tough one to break. I have often found that the person who thinks he or she doesn’t need to read BasketCases is the one who needs to read it the most.
Case in point. Earlier this fall, I spoke at a couple of the training sessions for MYAS youth basketball officials and had the opportunity to sell copies of the book afterward. I remember speaking to one particular official for awhile. He talked about how this book is needed. I encouraged him to get one himself and he declined.
About a month ago, I worked with this same official for the first time during a weekend youth basketball tournament. He asked me about how the book was doing before our first game and proceeded over our block of games to reinforce why BasketCases should be required for reading — and comprehension — before any youth basketball officials is allowed to put on a jersey and blow the whistle.
This official, more than any official I have ever worked with, watched the ball the entire time. He failed to understand basic rules about traveling, had no concept of court coverage (wherever the ball was, his eyes were, leaving 8 of the 10 players unofficiated when the ball was in my primary), over-officiated, called ticky-tack falls, had no concept of advantage/disadvantage and began to wear down physically after only a couple of games.
Outside of a lack of fitness, I don’t mind those issues because they all can be corrected with proper education. I tried to help. After a couple of suggestions, my partner clearly didn’t want the help. So never in the history of the world has an official been so wrong when they thought they were so right. In BasketCases, one of the great illustrations by Wade Gardner uses the cartoon balloon “Don’t you realize I’m a professional seventh-grade girls’ basketball coach?” This official was one of those “professional seventh-grade basketball officials” who thought he knew it all. In reality, he had several issues that were only masked and not exposed by the lower level of play.
As I write in BasketCases, I did many things wrong when I started officiating in 1998. I did the best I could based on the knowledge I had. The difference, however, is I was always asking other partners how I could improve. If you are new official, don’t make the same mistakes I made when you started. You now have a resource named BasketCases that has never been available before. The teams you officiate deserve the best that you can do because whatever the grade level, nothing is more important than that game to those participants on that day.